How Color Impacts UX

Let’s start with a common example: You’ve just finished a website design for someone. It looks and functions exactly like the wireframe. Everyone on the design team has praised the project. The client hates it, but they can’t explain why. The culprit might be color. Different colors can evoke such strong emotions that people have […]

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6 types of digital affordance that impact your UX

Affordance is a term originally coined by a psychologist, J.J. Gibson, in the 1970s. He defined it as the relationship between an environment and an actor. Today, affordance extends beyond behavioral or cognitive psychology and into the design of digital interfaces. Understanding affordance will allow you to better understand product and interfaces design, in turn, […]

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