Let’s start with a common example: You’ve just finished a website design for someone. It looks and functions exactly like the wireframe. Everyone on the design team has praised the project. The client hates it, but they can’t explain why. The culprit might be color. Different colors can evoke such strong emotions that people have...
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We’re in the midst of a digital renaissance. With the rise of startups and transformative tech companies like Apple and Google, the user’s experience has never been more important. That means that the humble designer is suddenly essential to the experiences of billions of people. And we designers have risen to the challenge. As a...
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As a designer you’re expected to make the impossible happen. Time and time again, you’re expected to take an incredibly complex process and make it easy, simple and beautiful. When it’s handled well, you feel like a rock star. When we fail to live up to those heavy expectations, it leaves many of us feeling…...
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Affordance is a term originally coined by a psychologist, J.J. Gibson, in the 1970s. He defined it as the relationship between an environment and an actor. Today, affordance extends beyond behavioral or cognitive psychology and into the design of digital interfaces. Understanding affordance will allow you to better understand product and interfaces design, in turn,...
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In the last few years, there’s been a real shift in design trends that focuses on gorgeously designed landing pages. Whether it’s for an iPhone app, a web app, a service or a physical product, the bar for landing page design has been raised year on year. I think a big part of this is...
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