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Packt is pleased to announce Magento 1.3: PHP Developer’s Guide, a new book that helps PHP developers build applications that interface with the customer, product, and order data using Magento’s Core API. Written by Jamie Huskisson, this book is packed with examples for effective Magento development.

Magento is an Open Source, e-commerce web application that was created by Varien, and built on components of the Zend Framework. Magento is the hottest and most powerful e-commerce software and has gained popularity in a short period of time. Users can control the look, content and functionality of their e-commerce web site with the help of Magento’s powerful theming engine.

Magento 1.3: PHP Developer’s Guide will help developers extend and customize the Magento e-commerce system using PHP code. They will get familiar with the architecture and internal structure of Magento and learn about the best modules available. Developers can then build a shipping module for their Magento store to give users options for receiving their items once they have paid for them.

Through this book, developers can build a basic brand-management module for Magento, in order to manage brands and display their details. They can also, create, update, delete, and retrieve customer data from within Magento by implementing the customer API. Additionally, developers can also import/export files to retrieve and store information from and to external sources using Excel Spreadsheet or CSV data.

PHP developers who want to understand the architecture of Magento and learn how to extend the system with PHP code, as well as add new features will find this book a beneficial and interesting read. This book is out now and available from Packt. For more information, visit: – www.packtpub.com/magento-1-3-php-developers-guide/book

Every Website has its own objective which could be attained only if visitors of that website complete a specific action. For e.g. – The objective of the blog would be to get more subscribers, objective of an ecommerce website would be to sell products, the objective of an organizational website would be to get more members. Each website has its own purpose which could be achieved only if the users take a specific action like subscribing to blog, buying a product on the website.

But, how can you encourage users to take action?

You need effective Call to action elements on your website which can pursue them to perform the action you want them to take. The elements on the web page like – Buttons, links which request an action from the users are known as Call to action elements.

How can you create effective call to action elements which can attract user attention easily? I will try to cover some tips in this article which will help you in creating Killer Call to action elements for your website.

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Announced in January 2006, jQuery has already grown into a fast, concise, JavaScript library that can enhance websites regardless of the developer’s background. For designers, jQuery leverages existing CSS and HTML skills, allowing them to dynamically find and change any aspect of a page. For programmers, jQuery offers an open -source, standards-compliant, unobtrusive approach to writing complex JavaScript applications.

jQuery 1.3 with PHP will help developers combine client-side jQuery with the server-side PHP to make their applications more efficient and exciting for the client. They can also add exciting user interface features to liven up their PHP applications without having to become a master of client-side JavaScript. They will learn about some of the most popular jQuery plugins and methods through complete examples of PHP and jQuery with clear explanations.

Utilising this book, developers will be able to integrate jQuery into their PHP applications. Developers will be able to add tabs and accordions using the jQuery-UI project to make their pages easier to read, as well asvalidate forms locally and remotely. Developers will also be able to use a drag/drop mechanism to sort lists and create hierarchical menus as well as paginate, order, and search large data sets.

PHP application developers, who want to improve their user interfaces through jQuery’s capabilities and responsiveness, will find this book an enjoyable and beneficial read. This book is out now and available from Packt. For more information, please visit: http://www.packtpub.com/jquery-1-3-with-php